VR could change the face of E-commerce.

20 January 2017

A new report from digital agency Warc, in association with Deloitte Digital claims the market value of virtual and augmented reality experiences could reach a figure of $150 billion by 2020.

The research and predictions come after a very strong breakout year for this new generation of virtual reality, as agencies and companies look to VR to liven up marketing strategies and brand experiences.

Work that can cut through the cluttered marketing environment is becoming “increasingly valuable” according to Warc’s Head of Content David Tiltman.

Source: www.digitaltveurope.net