Turner prize: creative inspiration?
Are contemporary artists and advertising creatives kindred spirits? Creative Clyde, IPA and Interactive Scotland invite you to a discussion about finding creative inspiration, bringing together Scotland's creative industries and celebrating the Turner Prize coming to Glasgow.
“Ignoring it (The Turner Prize) is the kindest thing one can do.” Brian Sewell, Art Critic
But much to Brian’s chagrin, The Turner Prize was – and continues to be - anything but ignored. How many other contemporary art exhibitions can routinely cause a stir in the tabloid press? It’s as much a triumph of marketing and branding as it is an annual array of esoteric expositions on the human condition.
But what does this advert for artistic controversy have to do with real advertising and design? Perhaps more than you’d imagine – from a creative perspective. Whether you’re cracking a brief or creating a modern masterpiece, your creative journey usually starts with a problem or frustration. Our brains have to work hard to find the solution. We’re forced to try something new, to try a new strategy, to explore a more unexpected set of associations.
At the very least, The Turner Prize has done a fantastic job in stoking debate around art and creativity, encouraging us to invest time to look and to think. But does this make it more likely we’ll make the connections that lead to our best creative ideas? Are contemporary artists and advertising creatives kindred spirits? Do Tracy Emin and John Hegarty have more in common than people think? Time to put the matter to bed…
The panel – featuring advertising and design professionals and art world luminaries, and chaired by Tim Lindsay, CEO, D&AD – will share their perspectives on ‘How the Turner Prize can make you more creative’. We’ll hear where they find stimulation for their creativity and how they overcome those times when it feels like they ‘hit the wall’.
18:30 to 20:30