Scotland at IBC 2015 – Showcasing Scotland’s Screen Industries
March 26, 2015
IBC (International Broadcasting Conference) is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. Laura Campbell from Scottish Development International project managed the Scotland pavilion last year and shows why international events are so important for Scotland’s creative industries…
Uniquely at IBC 2014, hosted in Amsterdam, Scotland’s broadcasting and screen industries were represented by 11 companies along with trade associations Screen Facilities Scotland, ScreenHi and Creative Scotland.
IBC is the only exhibition where all aspects of digital content, creation, exploitation are on display, and demonstrates end to end life cycle from creation to monetisation for the television and film industry, from production to broadcasting and even the supply chain (electronic components). Attracting more than 52,000 attendees from more than 170 countries, IBC combines a highly respected and peer-reviewed conference with an exhibition that exhibits more than 1,500 leading suppliers of state of the art electronic media technology and provides unrivalled networking opportunities.
Global broadcasting giant Sony, has its own hall at IBC showcasing its innovative technology and future products while visitors have a total of 14 halls to explore. Alongside the Exhibition, the IBC Conference combines world-leading speakers, including the industry’s most influential and authoritative speakers, such as Brian Cox. Whilst delegates are encouraged to explore the stands, the programme was packed with headline-grabbing keynotes, master classes, Q&A sessions, panel discussions and more.
For Scottish companies, it’s a great opportunity to showcase what we have to offer. There were around a dozen Scottish attendees at last year’s conference which included Glasgow based Clyde Broadcast Ltd, Blind Spot Gear, 422tv, Visual Impact Scotland and STV. We also had visitors to the Scotland stand from the many foreign direct investors who have chosen Scotland as a base to expand and grow.
Networking is also an excellent benefit of the event, with access to international contacts within the industry. Our ‘Whisky Networking Reception’ on Saturday 12th September, with this being the Year of Food and Drink, will obviously have Scottish produce for our guests to sample, and is just one of the many excellent networking opportunities available with delegates from all over the globe including China.
Don’t just take our word for it, here’s what three Scottish companies who joined us last year said…
“Huge thanks to SDI for their overwhelming supporting in facilitating so many Scottish companies gaining a presence at IBC this year. Pufferfish are delighted to have had the opportunity to engage new and existing customers, set the foundations for new strategic partnerships, meet with regional SDI advisers in person and again exposure across market segment we had otherwise not addressed. Excellent work from the team, looking forward to the next opportunity to share a stand together”
“There is no doubt that our presence at the SDI booth was considerably enhanced by your team’s efforts and professionalism, and if you ever need a testimony from a ‘happy customer’ – that’s us!”
Blind Spot Gear
“At IBC 2014 we accomplished more than 12 months’ worth of meetings in 5 days. Without the help of SDI at IBC 2014 we wouldn’t be sat on the opportunity boats we are now.”
Are you interested in attending IBC 2015 with SDI? The conference and exhibition will be taking place in Amsterdam from 10th-15th September 2015. Find out more information on the IBC website and then contact Laura Campbell via email at Laura.Campbell@scotent.co.uk or phone 0141 228 2822. All interested organisations will be asked to complete SDI’s application form to confirm commitment.