Multi-platform content is changing consumption habits
March 5, 2015
Creative Clyde is hosting a series of free ’In Discussion With’ networking events on a variety of topics. We kicked off the Lyte Byte series last Wednesday, 25th February with ‘Changing consumption and multi-platform content.’
Film City Glasgow was the perfect venue to discuss the fast-changing media landscape and multimedia consumption patterns. Guests filled out the café area, indulging in some sweet treats before hearing from industry stalwarts, Rebecca Thompson, Director at Hot Tap Media and Andrew Robertson, Creative Director at STV.
Margery McKechnie, Project Manager of Creative Clyde introduced the first speaker, giving us some insights into Rebecca’s career, including almost a decade in the television industry before setting up her own company, Hot Tap Media in 2011.
Armed with an array of interesting statistics, Rebecca gave us an overview of changing viewing habits and the shift from TV and desktop computers to mobile devices and on-the-go viewing. Did you know there are now more mobile phones than toothbrushes in the world? A rather alarming fact, maybe, but it shows the upsurge of smart devices and the important role they now play in everyday life.
One of the biggest developments in the television industry in the 21st century is the rise of multiplatform content and Rebecca warned that as consumer habits change, so must TV production companies. Working for KEO films, she produced the award-winning Landshare project. Launching through Channel 4’s River Cottage, Landshare brought together people who have a passion for home-grown food: connecting those who have land to share with those who need land for cultivating food. A co-ordinated digital campaign began the movement which now has almost 75,000 members.
Rebecca then passed the reins on to former Endemol exec producer, Andrew Robertson, who talked us through one of his most successful projects: The Million Pound Drop. It was the first show of its kind which encouraged multi-platform engagement with the audience. The gameshow’s Facebook app was revolutionary, allowing viewers at home to play along in real-time and, with more than three million downloads, proof that viewing habits are evolving. Andrew reinforced the scope for Scottish companies to get involved citing Chunk as an example. The Glasgow based agency paired up with Endemol for a similar project for Channel 4 to create an app for hit TV show ‘The Bank Job’.
The evening finished up with the duo inviting questions from the audience. The key themes from the Q&A session included the importance of collaboration, how to harness engagement from your content and generating funding.
If you attended the event, we’d love to hear your feedback. Fill out our contact form or leave a comment below.
Interested in attending future Lyte Byte events? Why not sign up for Creative Clyde Lyte Bytes: Using Glasgow Science Centre’s “Big Screen” on Wednesday 11th March? We’ll hear from animator Lesley Keen discussing her latest projects and Ian Wilson who will talk about the opportunities available to you for using the Big Screen outside the Glasgow Science Centre. We hope you will join us for this informative session and the opportunity to meet colleagues over a mid-week coffee.