Digital Impact caps off successful year by signing up first English client
Glasgow-based marketing and design agency, Digital Impact, is thriving! In advance of its one year anniversary since rebranding, founder and managing director, Will Craig, takes a break to reflect on the success of his agency.
One year ago, my agency formally rebranded as Digital Impact, marking our commitment to geographical and service expansion. We completely dismantled our branding, building it back up from scratch to be exactly how I envisioned it.
Now, after a whirlwind first year, it’s about time to step back and and take a look at all the things we’ve achieved.
Our English expansion bid
Part of the reason I chose to rebrand my agency away from a geographically-specific name was to extend our appeal across Scotland and the United Kingdom.
In our first year we’ve headed east to Edinburgh and west to Oban, signing up tax firm, Tax IQ and marine engineering firm, North West Marine. At home, we started working with a number of high-profile Scottish clients, including the Royal Conservatoire of Scotland and international service company GSA.
On the back of our success in Scotland, we were able to set our sights south towards England. On the eve of our one-year anniversary, we secured its first English client, Pure Vehicle Leasing.
Supported by Glasgow
I genuinely doubt whether Digital Impact would have been as successful in any other city in the UK. From our very first day, both Glasgow and its business organisations have been nothing but supportive.
Whether it’s Business Gateway sharing funding advice, networking groups welcoming you with open arms or Creative Clyde helping us shout about our successes, it’s been a massively collaborative year.
However, if I’m going to single out one initiative, it would be the Commonwealth Graduate Fund. The Commonwealth Fund part-funded graduate roles at businesses in Glasgow, helping create a long-term legacy for the games.
The Commonwealth Fund has been extremely important for the growth of Digital Impact, helping us recruit five graduates straight out of university. Every one of those graduates is still with the agency, which is a testament to the long-term legacy of the Fund.
While the Commonwealth Graduate Fund closed last year, the Glasgow Guarantee was introduced to fill the gap. We plan to use the Glasgow Guarantee to continue giving new graduates their first break in the industry.
Digital collaboration in Glasgow
I think there is a perception of the digital industry as an insular environment, every agency closed off from every other agency, hiding their industry secrets and protecting their most precious clients.
However, nothing could be further from the truth.
If you reach out, other organisations are incredibly receptive. In fact, no one we have approached for a joint project has ever turned us away.
At the start of the year, we established a working partnership with specialist digital marketing agency, Smarter Digital Marketing. By working together and sharing insights, we’ve been able to refine our approach and better serve our clients on both sides.
We’ve also paired up for a joint marketing exercise-cum-research project so watch out for that coming soon to a screen near you.
A couple months after that, we started working with Alexander Fraser, an outstanding Glasgow-based photography studio. Being able to give our designers a load of outstanding images is so much more inspiring than asking them to use boring stock photos. It’s really helped take our designs to the next level.
Talking of design, just this month, we kicked off a secret project with Traffic Design Consultants, a Glasgow-based design consultancy — and owners of amazing office motorcycles.
I wish I could say more about our project but it’s under wraps at the moment so I’m afraid you’ll have to wait and see.
Looking back over the year, I don’t think I appreciated quite how vibrant and friendly Glasgow’s digital industry is. All you’ve got to do is put yourself out there and you’ll quickly find new partners to work with.
It’s not just beneficial from a financial or business point of view, either. Working with all these other organisations keeps my work life feeling fresh and keeps me excited about the challenges up ahead.
I think it’s part of the reason we haven’t stagnated as a company. We’re always hearing about new things and trying them out for ourselves.
We’ve got a weekly industry news roundup, a fortnightly video series and a monthly podcast in the works, and none of that would have happened without the input of all the fantastic folk we’ve started working with.
A Bright Future
The future of the digital is really exciting. New technologies, new working methodologies and new design aesthetics are being invented every single day, which keeps the industry fresh and us on our toes.
With a really bright future on the horizon, I genuinely hope you come along with us, either as a client, collaborator or friend of the agency.
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